We met up with brand expert and designer Chief Osaretin. Chief shares with us his journey into branding, purposeful design and his jewelry style!
Z: Tell us about yourself & what you do
C: I’m a multidisciplinary designer, brand consultant and the managing partner for Jonathan Cole.
Z: What was your inspiration for going into branding?
C: It all started with a deep dissatisfaction for billboards and flyers that I had seen growing up in church. I always thought they could be done better; the message could be passed across with more creativity.
However one day whilst researching, I had come across the term branding and realized I had been doing it but didn’t know that it was an actual thing.
At this time I had worked on some logo projects and did some extra things for a client which turned out to be part of branding when I found out.
Z: What's the true purpose or essence of branding?
C: A brand is defined as a customer’s perception of a product, service, or company; a commercial reputation.
Branding is a program designed to help the customer(s) have the right perception or reputation about a company, product, service or idea.
So, in summary, the true essence to help customers connect with a business company, product, service or idea.
Z: What's one highlight in your career you can share with us?
C: It would be getting the opportunity to work in investment banking and this is so interesting for two reasons.
One, I did not have a university degree and yet I was hired to work in such an amazing organization in 2016. In fact I was the only one they had hired at the time without a first degree
Two, I had prayed for the opportunity to see the role branding plays in an organization’s daily activities; this was an answer to prayer.
Z: If you weren’t into branding or design, what would you be doing?
C: This is such an interesting question, it would be architecture or interior design.
Another thing I am also interested in is jewellery design but it would most likely be architecture.
Z: How would you describe your personal style?
C: I would say simple, comfortable and eccentric.
Z: How would you describe your jewellery style and how did you end up loving this style?
C: I would say simple, comfortable and eccentric. I like to wear rare items and also mix them in such a way that is super distinct to me alone.
After paying attention to fashion for a long time I realized all of the people I started to admire all had their unique style no matter what they wore so that’s how I developed mine.
Z: What's the one thing you love about jewellery?
C: I like the way they change over time and reveal a new beauty that makes you fall in love afresh with the piece.
Z: What is your favorite Zivanora piece?
C: Hahaha, the question is, which is not my favorite piece.
I like every piece and the reason is simple, they are handcrafted which automatically makes then interesting and a collector's item.
Z: What's one insight you can share with other entrepreneurs reading this?
C: Never stop learning, never.
Failure is not the end it is corrective feedback.
Z: What’s the best piece of advice you have been given?
C: Growing up my mother always said: “Whatsoever is worth doing is worth doing well.
That I would say is the best advice I have been given because it applies to everything.
Z: Random Question! What's one thing you are really looking forward to doing once COVID 19 is behind us?
C: Nothing because the COVID 19 has not stopped me from doing anything.
Z: How can readers get in touch with you online? (Instagram (and/or) Twitter handle, website)